Digital Marketing/ Website Development
Handpicked to devise and implement strategies and tactics for marketing, sales, branding, and e-commerce. Lead and manage integrated conventional and digital marketing efforts that include SEO, PPC, email marketing, social advertising, videos, promotional media and the use of marketing automation technology. Created catalog and brochures that revamped the image of the company.
- Prepared sales data report, growth and sales charts of top selling products, worked on optimizing the products portfolio for the website, implemented categorization.
- Successfully completed compelling branded content creation for landing pages; used HTML, CSS, and Photoshop to build, edit and manage website.
- Calculated lifetime value of customers segments and made decision on which sales channel to pursue.
- Prepared marketing plan, marketing budget, competitive and industry analysis, value chain analysis, account based marketing tactics and provided recommendations.
- Coordinated with creative agency photographic material for new catalog, brochures and website.
- Production of marketing campaign for product push strategy, created email, video and landing page that strategically positioned the product in a differentiation strategy.
- Selected web design agency for new website redesign and coordinated photographic material as well as catalog development.
Attract Customers Now
Digital Marketing/ Advertising
• Improved Google analytics reporting by setting up goals and customized reports, tracked weekly ads conversions metrics
• Set up ads for new Facebook campaigns, researched target audience, managed $10k budget in Facebook advertising
• Obtained Infusionsoft Certified Partner certification then launched email campaigns for clients’ accounts
ScienCell Research Laboratories
Biotechnology company with the mission to research and develop cell products for experimental use.
• Conducted a SWOT analysis and developed a compelling value proposition used in advertising campaigns.
• Completed comprehensive market research and developed a detailed marketing plan, including the creation of buyer personas.
• Conducted a thorough analysis of competitors, gathering valuable insights for strategic decision-making.
• Successfully identified and engaged a scientist who commits to writing a monthly article, enhancing our content development strategy.
• Executed effective keyword research utilizing tools such as Ubersuggest, Keyword planner, Google Trends, and long-tail keywords for optimal SEO performance.
• Implemented conversion tracking for purchases, allowing for accurate calculation of Return on Ad Spend (ROAS).
• Launched a successful retargeting campaign with a $20/day budget on LinkedIn, utilizing the follow button and conversion tracking tag.
Digital Marketing Agency specializing in digital marketing strategies for healthcare providers such as veterinarians, chiropractors, and optometrists.
- Oversaw the delivery of SEO and PPC strategy and campaigns to increase leads and traffic and ensured high client satisfaction by net promoter score of more than 80% on average.
- Coordinated with other departments such as design and web development, sales, to deliver high quality products.
- Monitored performance dashboards and assigned team workloads utilizing Salesforce CRM and dashboards.