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The importance of SEO

The importance of SEO

Search Engine Optimization, commonly referred to as SEO, is a critical aspect of digital marketing that involves optimizing websites to rank higher on search engine results pages (SERPs). The importance of SEO cannot be overstated, as it can have a profound impact on...

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What is customer lifetime value?

What is customer lifetime value?

Customer lifetime value (CLV) is an essential metric that determines the total worth of a customer to a business over the entire course of their relationship. CLV is a key performance indicator that helps businesses determine how much money they can invest in customer...

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So what is marketing?

So what is marketing?

The textbook definition of marketing is that marketing is the science that creates, captures and sustains value. This intriguing definition implies a few concepts. First you create value through an innovative, differentiate product. Then you capture it through...

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