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What is customer lifetime value?
Customer lifetime value (CLV) is an essential metric that determines the total worth of a customer to a business over the entire course of their relationship. CLV is a key performance indicator that helps businesses determine how much money they can invest in customer...
The importance of Branding
Branding: What It Is and Why It Matters Branding is the process of creating a unique name, symbol, design, or reputation that identifies and differentiates a product, service, or company from others in the marketplace. A strong brand is an essential part of any...
Digital Marketing and AI. What’s the future?
An interesting topic that we are exploring is the application of AI to digital marketing and how it could shape the future of marketing. According to Wikipedia, the term "artificial intelligence" is used to describe machines and computers that mimic...
So what is marketing?
The textbook definition of marketing is that marketing is the science that creates, captures and sustains value. This intriguing definition implies a few concepts. First you create value through an innovative, differentiate product. Then you capture it through...