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The importance of Branding

The importance of Branding

Branding: What It Is and Why It Matters Branding is the process of creating a unique name, symbol, design, or reputation that identifies and differentiates a product, service, or company from others in the marketplace. A strong brand is an essential part of any...
So what is marketing?

So what is marketing?

The textbook definition of marketing is that marketing is the science that creates, captures and sustains value. This intriguing definition implies a few concepts. First you create value through an innovative, differentiate product. Then you capture it through...

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