Branding: What It Is and Why It Matters Branding is the process of creating a unique name, symbol, design, or reputation that identifies and differentiates a product, service, or company from others in the marketplace. A strong brand is an essential part of any...
An interesting topic that we are exploring is the application of AI to digital marketing and how it could shape the future of marketing. According to Wikipedia, the term “artificial intelligence” is used to describe machines and computers that...
