Branding: What It Is and Why It Matters Branding is the process of creating a unique name, symbol, design, or reputation that identifies and differentiates a product, service, or company from others in the marketplace. A strong brand is an essential part of any...
The textbook definition of marketing is that marketing is the science that creates, captures and sustains value. This intriguing definition implies a few concepts. First you create value through an innovative, differentiate product. Then you capture it through...
