by Sean Marx | Jul 10, 2023 | Marketing
Introduction: In today’s competitive business landscape, the importance of a strong value proposition cannot be overstated. It serves as the foundation upon which successful companies build their strategies, attract customers, and differentiate themselves from...
by Sean Marx | Apr 6, 2023 | Marketing
Customer lifetime value (CLV) is an essential metric that determines the total worth of a customer to a business over the entire course of their relationship. CLV is a key performance indicator that helps businesses determine how much money they can invest in customer...
by Sean Marx | Mar 6, 2023 | Digital Marketing, Marketing
Branding: What It Is and Why It Matters Branding is the process of creating a unique name, symbol, design, or reputation that identifies and differentiates a product, service, or company from others in the marketplace. A strong brand is an essential part of any...
by Sean Marx | Dec 21, 2018 | Marketing
The textbook definition of marketing is that marketing is the science that creates, captures and sustains value. This intriguing definition implies a few concepts. First you create value through an innovative, differentiate product. Then you capture it through...
